For certain all of you heard about researches of the psychologists connected with influence of flowers. If you want that your site brought benefit and was effective, it has to be pleasant to users. And to be pleasant, it has to have attractive design. And color has not the last value here: the shade should not be simply pleasant, but also correspond to subject of the site.
For certain all of you heard about researches of the psychologists connected with influence of flowers. Surprisingly, but each tone and even a shade has the value and causes certain associations in people. "For what to me to know psychology if I only want to have the own site? I even can not address to designers and programmers. Simply I will enter on a specialized portal where the designer of the sites in Russian is located and I will create a page on the Internet of which always dreamed!" — approximately such thoughts wander now in your head.
Certainly, it is possible to create a qualitative Internet product and it is independent. However it is necessary to remember something: if you want that your site brought benefit and was effective, it has to be pleasant to users. And to be pleasant, it has to have attractive design. And color has not the last value here: the shade should not be simply pleasant, but also correspond to subject of the site. In this article we will give the characteristic to primary colors and combinations, we will offer the most successful options of registration of a portal of this or that subject.
Figure 1. An example of successful use red as primary color in registration of the site
Red (and its shades) for long years was the basic in the sphere of advance of goods. Remember at least the advertizing Coca-Cola, LuckyStrike or McDonalds. In registration of the sites red color is also used quite often. Various shades of the red mean: sex, wealth, traditional character, elegance, sensuality, force, activity, energy, pleasure, optimism.
However it is better to use not a uniform palette, and to break shades red other colors. It is best of all red it is combined with:
white (health, purity);
blue (intimate proximity, desire to submit);
yellow (gain, novelty);
green (power, self-affirmation);
black (aggression, cruelty, chic).
It is best of all to use deep shades red (cherry, claret) in registration of shops "for adults"; the average-red — energy drinks, hygienic means for men; the Burgundian red — expensive goods (exclusive furniture, jewelry). By the way, the coldest shade of the red — purple — in general for attraction almost is never used: it causes associations with something gloomy, lifeless. The only option of its application — giving to the board of royalty.
All know that shades green are associated with naturalness and wildlife. It so but only if you advertize household chemicals or food. In other cases shades of the green cause the following impressions: tranquillity, silence. Communication with environmental friendliness made green in the main color in modern advertizing: products in the packing issued with use green are perceived as less high-calorie, less fat, more natural (even if it is canned food and the frozen semi-finished products).
If your site is not devoted to restaurant healthy or, on the contrary, a fast food and you do not sell products, abundance green will not be plus. Combine this color with other tones and you gain the following effect:
green and blue — tranquillity, slackness, naturalness;
green and white — freshness, a positive, commitment.
If you decided to make the site of online store in blue or blue tones, have to know that they cause the thoughts connected with the sky, the sea, space, freedom, dreams, magic, wisdom. Dark shades of the blue — it is an elitism, wealth and coldness. Light shades — freshness, youth, rest. In blue tones it is possible to issue the site devoted to soft drinks and various services (the organization of holidays, kliningovyyservice).
Combination of the blue:
with yellow (dynamism, speed, productivity);
with pink (freshness, tenderness, romanticism);
with white (advantage, freshness);
with green (rest, nature).
Let's tell a couple of words and about other popular flowers.
The orange causes associations with fire, light, the sun, heat. Thus it is important to know that shades orange consider many frivolous and frivolous.
Figure 2. Orange — it is ideal for the sites of children's subject
Yellow color radiates optimism, happiness, friendliness and energy. But with it it is necessary to be accurater.
Figure 3. The unsuccessful choice of a shade — acid-yellow does not cause pleasant "solar associations", and in combination with saturated red elements and the violet text frightens off at all
Shades of the brown — it not only the earth and chocolate, but also a cosiness. For this reason they so often meet at registration of the sites of furniture.
Figure 4. The combination of the white and brown causes the warmest associations: cosiness and house heat
The pink causes associations only with romanticism, intimacy, cheerfulness. Pink — female color.
Figure 5. The site in pink color devoted to figure skating — the non-standard, but effective decision
The gray — is emptiness. The fear, an old age, dirt and even death — such associations causes the gray. It, as well as pastel tone, it is possible to use only in combination with brighter shades dominants.
In article images of the sites created by the designer of A5.ru are used.